For the last twenty years, I have been exploring and implementing visual design, art direction and programming. I am currently working with Allen Interactions as Senior Interactivity Developer and acting Creative Director for the Tampa studio. I have the pleasure of creating immersive and educational training initiatives to help some of the nation's leading companies improve the capacity and capability of their employees.
Being cross-functional helps me manage my team better by understanding their unique challenges. Creating a smooth communication pipeline between developers and designers in thier own language is key. I am also very well versed in animation, print design, photography, and voice over.
Let's improve brand development through excellent application of design principles while not being afraid to stay creative. I can work alone in this space, but developing a team is where I really enjoy the role.
Sometimes you need to get your hands dirty. Maybe the project needs a custom icon, layout, character and typeface option. That is when the designer comes out. Twenty years of experience can help guide you to the right design for your project.
Motion graphics have always been my guilty indulgence. Every time I get to work on a video based project, I feel like I am cheating the system: it's just fun to build! Motion design is a great way to grab attention from your audience. Video is everywhere, so we should talk about it.
I learn something every time I get behind a camera. Creative portrait, real estate, automotive, and product photography is available.
The first step in any project is to understand the goal. Once we know what has to be achieved, we can back into the various ways to accomplish it. Strong, non-judgemental and open lines of communication go a long way to maintaining creativity while pursuing a common goal.
Creating quick, iterative mock ups based on initial conversations about each project will help us stay focused on the goal and have many ideas to sift through, looking for the best to rise to the top. Not every design style and choice will fit your brand. Mock ups help us zero in on a design that will fit your needs perfectly.
Once the initial draft is complete and a look and feel agreed upon, it's time to put some love into our concepts and create refined graphical representations. At this point, the project really takes on a life of its own and begins to look like the finished product. Minor tweaks and adjustments to enforce branding are often made to ensure the design hits the center of the target.
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